Posts Tagged ‘marketing’

Weddings can be a rather stressful time for brides with all the planning involved for their perfect day.  If you provide information that’s targeted to brides and grooms that are planning their wedding, and want to know what keywords pay the best for Google advertising, we’re going to drop a few here that you might be interested in:

New Jersey Wedding Planning – $12.36

Boston Wedding Bands – $9.26

Chicago Wedding Videographers – $7.46

Chicago Wedding Bands – $6.37

New York City Wedding Photographers – $6.26

Hopefully you’ll find a few of these useful in targeting your audience and maximizing your advertising revenue!

So many times within the Internet Marketing world I see niche this, niche that. But so many newbs (new people) to the world of Internet Marketing constantly ask “What’s a Niche?” Think of the world as having many categories of people. You have horse lovers, people that love to kayak, hikers, dog lovers, cat lovers, glbt (gay, lesbian, bisexual, transgender), etc. Well, each of those categories is considered a niche. You can then even go even deeper into that niche. Say for instance you wanted to start a website about Dachshunds – that’s a niche within the dog niche. You could even go to a third level and create a blog about piebald dachshunds. Now, would you get a lot of traffic? I don’t know. But you could do it.

Speaking of Dachshunds I’m happy to report that this past weekend’s Howl-O-Weenie, put on by DREAM, was a blast!  Our little Dachshund, Pepper, had a great time with all the food, fun and festivities.

Since we’ve covered PPC, let’s talk about another common Internet Marketing acronym.  CPC.  What is it and what does it mean?

CPC = Cost Per Click

We’ve already established that one form of online advertising is for the advertiser to pay a certain amount per click.  The amount that they pay is called Cost Per Click.  That amount can vary quite widely from fractions of a cent to some number of dollars.  A good example of this comes through advertising programs such as Google AdSense or AdBrite or any number of other programs.  When advertisers go to place their ads, they tell the system how much they’re willing to pay per click – or each time someone clicks on one of their ads.  Some systems set minimums such as a minimum of 5 cents per click.  But the amounts only go up from there.

You see, in the online advertising game, there are some very competitive fields that drive the price per click that advertisers are willing to pay through the roof.  You’ve probably seen some of those ads on TV about Mesothelioma, right?  Well, those same guys advertise online.  And you know how much they’re willing to pay for someone to click on one of their ads?  I’ve seen over $10 per click.  Now, that’s a common niche that many online marketers know about and I’m not going to spill my secrets as to some of the other very well paying ones, but I will say that I’ve seen keyword bidding go for over $100 per click for certain phrases.  That’s right, there’s some advertisers out there who will pay over $100 for one person to click on their ad in the hopes that it will lead to a high dollar sale or a client who will make them many times that $100 investment.

Anyhow, I’ve got my own online work to do.  Time for me to get back to it.  Catch ya’ soon when I’ll be discussing probably more Internet Marketing ideas or topics!

In the world of online marketing, as with many fields, there are quite a few terms that you have to understand.  PPC is one of these terms that anyone who has even dipped their toes in the water of internet marketing should understand.

PPC = Pay Per Click

So you’re reading through this blog and you see an ad block.  It doesn’t matter if it’s a banner or a text ad or video ad or whatever.  The point is it’s there.  Staring you in the face with something that’s enticing you to click on it.  Click me!  Click me!  So you click.

The question becomes this: does the owner of the website that displays the ad get paid when you click on that advertisement?  Maybe.  If the publisher (blog owner, website owner, whoever) and the advertiser (Target, Tide, Wal-Mart, etc.) have an arrangement that the advertiser will pay per click…. then yes.

Now, pay per click isn’t the only type of advertising.  There’s CPM, affiliate marketing and various other setups as well.  So for more information on those, you’ll probably want to continue reading this blog.  Yep, this one right here.  We’ll tell you all about them!