It looks like there’s a new player coming to the horse world – http://www.FindHorse.info – that will be contending with some of the other farm listing websites out there. I was invited to review the site by the site owner (a friend of mine) and felt that the quality of what I see there is on par with or better than other sites I’ve seen out there thus far. Only time will tell if the site is successful, but I wish the owner much luck with it!
When you’re developing these types of sites, it’s important to keep the end user in mind. You want to make sure that the navigation is easy and that they’re able to find everything that they’re looking for very quickly. When users get frustrated, they end up finding other resources for the information they’re seeking. If you want a good example of how to structure your site, http://www.FindHorse.info is a very good example. I recommend everyone check them out! (Note that the site is still in the beginning phases, but I’m sure my friend won’t mind me sharing a little link love for his new site. Just please be patient with him… I’m sure he’ll have the site completed soon enough!) 
Weddings can be a rather stressful time for brides with all the planning involved for their perfect day. If you provide information that’s targeted to brides and grooms that are planning their wedding, and want to know what keywords pay the best for Google advertising, we’re going to drop a few here that you might be interested in:
New Jersey Wedding Planning – $12.36
Boston Wedding Bands – $9.26
Chicago Wedding Videographers – $7.46
Chicago Wedding Bands – $6.37
New York City Wedding Photographers – $6.26
Hopefully you’ll find a few of these useful in targeting your audience and maximizing your advertising revenue!
There are a variety of niches out there that websites are geared towards. The insurance industry is one of those very competitive niches that there are thousands of websites fighting for traffic for. Here are some of the best paying keywords through Google Adsense that you can target your websites for if you’re a webmaster with automotive insurance information…
ladies car insurance – $52.27
chicago auto insurance quotes – $47.59
florida car insurance rate – $54.34
huntsville auto insurance – $53.83
get cheapest car insurance – $52.09
After seeing what a success my previous post about Highest Paying Keywords was, I decided that I should probably continue to share some of the top paying keywords as a series. So keep an eye out here and I’ll do just that. The format I’ll list them in will be the keyword phrase and the current suggested bid for an ad to show up. Here’s today’s round:
ag workers mutual auto insurance - $97.69
lump sum lottery winnings – $87.84
self structured settlement annuity – $86.35
structured insurance settlement – $86.28
structured settlement loan – $62.57
sell settlement – $59.54
Hopefully you’ll be able to use these keywords to target your content more appropriately to various topics that can earn higher revenues through Google’s Adsense program. Good luck!
So yesterday I covered the topic of what SEO is. However, it has a counterpart that you may or may not be familiar with: SEM – Search Engine Marketing. Now, to someone who doesn’t work with this stuff every day, you’re probably thinking there’s really no difference between the two. Not so quick. Search Engine Optimization is the method by which you help search engines index your site. Search Engine Marketing is the paid inclusion of your site in their results pages. You see those links that are set off from your normal results either in a colored or outlined box, or in another smaller column off to the side of the search engine? See that little heading that says “Sponsored Links” or something of the sort? Those are paid advertisements that are shown when people search for whatever it was you just searched for. The people who market their websites by bidding on these keywords are called Search Engine Marketers. They help businesses attract traffic to their websites by buying the traffic through keyword auctions.
Let’s take an example keyword phrase – “highest paying keywords”. Now, go to Google and type in that phrase. (You might even see this blog as one of the top entries. We go back and forth between being in the top couple of listings and being pushed back to the second or third page.) You probably see a couple of links on the right hand side under Sponsored Links right? Now, change your search to “top paying keywords”. Notice any difference in the number of links shown? If so, that means that there’s more advertisers bidding on that space. They want their ad shown instead of their competitors. I’ll go more in depth as to how this bidding works another day. For now, you’ve at least gotten a taste of what the phrase SEM means.
When people ask what it is I do, my typical answer is that I work on the Internet. (Or Internets for those of you who speak GW.) That’s because most people don’t understand the difference between a web developer and a web designer. Nor do they understand what SEO, SEM, PPC or any number of other TLAs (Three Letter Acronyms) mean. So this blog is my attempt at explaining a little bit about what it is I do on this vast world wide web while I’m working on a book that goes into a bit more detail. Hopefully I’ll have the book nearing completion around Christmas, but we’ll just have to see how everything pans out.
So when I say that one of the things I do is SEO I’m not talking about Synthetic Engine Oil (though I do run Rotella T in my biodiesel fueled trucks) and I’m not a Special Equipment Operator. When I talk about SEO I’m typically talking about Search Engine Optimization. Usually when I tell someone that I do Search Engine Optimization they give me this blank look like what I’m talking about is as understandable to them as explaining the pythagorean theorem to them in Greek or Latin. But it’s really not that difficult of a concept to grasp.
You see, in order to be able to provide results to people performing a search on Google, Google has to know what’s out there on the Internet. It has these programs that it’s constantly running called crawlers or spiders that go out to every corner of the web and make a note of what those pages contain. But how does that program decide what to store in it’s log about the web pages that it’s looking at? Well, there’s a variety of things that program is looking at. Some web pages are built to easily tell that spider what the page is about, while others are rather vague.
Let’s say for instance Google has a bunch of results for blogs about crocheting baby blankets. One blog it finds has a title of “My Blog”. They name the titles of the posts such things as “Post One”, “Post Two”, “Post Three”, etc. There’s meta tags in the web page’s code that normally contain keywords or a description of what the page is about but the keywords are blank and the description is simply “My First Blog”. Google also has a blog in it’s database with a title of “Crochet Blog: How To Crochet For Fun”. That author names their posts “How to Crochet a Baby Blanket”, “How to Crochet a Knit Cap” and “How to Crochet a Pair of Socks”. The keywords are descriptive with things such as “blog crochet instructions baby blanket knit cap socks” and the description meta tag on each blog post is the first couple of sentences of the blog post.
Now, in the scenario above, when a user such as your sister or mom or aunt goes to search for “crochet baby blankets”, which blog do you think Google is going to list first? The one titled “My First Blog” or the Crochet Blog? The Crochet Blog, according to Google, is a lot more relevant to the user’s search results, so it has a much better chance of being on the first page of results than does the “My First Blog”.
So what I do is help people wanting to publish information or create websites better tell the search engines what their websites are about. After all, you can spend thousands or tens of thousands of dollars on an advertising campaign, but still never reap the benefits of the free and very targeted advertising – simply telling the search engines what your website is about. I teach people about the meta tags in their website’s code and how to choose the right keywords and descriptions. I teach people how to design their online marketing plan. I teach people about social networking and the benefit to their products. For quite some time I’ve done consulting and running my own websites. I figured now it’s time that I branch out a little further and start to share all this knowledge. So what you see here is my Information Overload blog. Stay tuned to continue learning about the world of Internet Marketing. It’s quite a vast topic, but I’ll continue writing about it for quite some time if I can just keep on top of it. Enjoy!
Yesterday I had my turbinates trimmed. So what exactly are turbinates? Turbinates are long and narrow curled bones that protrude into the airways of the nose. They divide the airways into three groove like passages. The turbinates compose most of the mucosal tissue of the nose. Enlarged or swollen turbinates can block the ability to breathe through your nose. So in plain terms, I was having issues breathing through my nose. The doc said that I had a deviated septum and that the inside of my nose was swollen, so he basically went in and removed a bit of bone and tissue, which should hopefully have me breathing better soon!
So many times within the Internet Marketing world I see niche this, niche that. But so many newbs (new people) to the world of Internet Marketing constantly ask “What’s a Niche?” Think of the world as having many categories of people. You have horse lovers, people that love to kayak, hikers, dog lovers, cat lovers, glbt (gay, lesbian, bisexual, transgender), etc. Well, each of those categories is considered a niche. You can then even go even deeper into that niche. Say for instance you wanted to start a website about Dachshunds – that’s a niche within the dog niche. You could even go to a third level and create a blog about piebald dachshunds. Now, would you get a lot of traffic? I don’t know. But you could do it.
Speaking of Dachshunds I’m happy to report that this past weekend’s Howl-O-Weenie, put on by DREAM, was a blast! Our little Dachshund, Pepper, had a great time with all the food, fun and festivities.
Have you ever wondered what the age of consent is in your state? We’ve got the complete list here on Mazuk. Each state has it’s own unique laws relating to the age at which it is legal for two people to be able to consent to sexual relations. You can find the list here:
For those of you who are lookin’ round here for pictures of nekkid wimmin, here’s where you’ll want to look. Sure, Mazuk has various information articles on nudist topics, but there aren’t any pics here. If you want to look at nekkid wimmin, try here instead:
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